sustainable packaging

Problem: Rebranding and creating a sustainable packaging design.

I took the brand Scotch-Brite "Dobie" and gave it a whole new image and name.

I choose to use a recyclable container from SPI, a sustainable packaging company in order to ensure the boost in reusing materials and saving revenue in the long run for Buff Scrub.

The packaging when opened is able to tear apart by a pull tab allowing you to stack them so you can leave the sponge to dry after its use.