Packaging Design & Rebranding
Big Hops Growler Station is more than a place to grab a beer, its a craft beer enthusiast dream come true. Located only in San Antonio, TX with currently three locations open.
Mission Statement
"To promote and support the craft beer community through our customer service, our products and our culture...We are Big Hops!"
I took this local company and updated its branding and packaging design.
Over all the new look and feel of the logo and packaging gives it a more modern look that can still function as a family oriented establishment with a grown up attitude to keep up with the competition of other top craft beer hang outs.
The imagery used to inspire the logo as well as the look and feel was from skateboard brands from the late 80's and early 90's.
The logo can be a flexible identity and used on all cups, shirts, growlers, and other merchandise.